January 27th, 2012

"及川が開発にあたって重視するのは、「誰のために、何のために作るのか」という“目的”を常に念頭に置くことだ。専門性の高いエンジニアたちは、ともすれば技術的な論理や制約にとらわれ、「どうやって作るか」という“手段”に目が行きがちだ。しかし、それではブレークスルーは生まれない。「ユーザーはそもそも何を求めているのか」を徹底的に考え、目指すべき理想のゴールを常に思い描く。そこから、今まで誰も気付かなかった新しいものが生まれると考えている。"

第173回 及川卓也（2012年1月23日放送）| これまでの放送 | ＮＨＫ プロフェッショナル 仕事の流儀

via Taku Kudo - Google+ - テレビ受けしやすい話より、「放送されなかった流儀」がより現実的だと思う。若いエンジニア・研究者は「手段の目的化」の罠に… (via syoichi)

Reblogged from syoichi | Posted: 4 months ago | Notes: 67

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